Project Description

South Birmingham Radio

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

South Birmingham Radio wanted a full rebrand; right from their logo to their website.

They also wanted a mobile app, social media management and better search engine presence.

South Birmingham Radio also wanted us to improve their internal communication.

Deliverables

  • Print Design Services

  • Social Media Management

  • Intranet infrastructure

  • Logo design

  • Search Engine Optimisation

  • Customer Relations Management

  • Android Mobile Application

  • Full digital rebrand

Branding
Web Design
Print Materials
Mobile app development
Marketing

Results

With 4 short weeks Webmidlands.com had to deliver a whole new infrastructure for South Birmingham Radio.

Using our knowledge of Microsoft Office 365 we knew it would suit their intranet needs best with a highly customisable and easy-to-use Sharepoint site.

A brand new Retina website was designed matching the colours and style of the logo we handmade for them. Going for Gold and Black after some research in to their demographic.

We built a mobile app that would automatically sync their Podcasts and News articles with a built-in way of listeners to interact with the presenters. Listeners could send in photos, videos and messages with a tap of a button on their phones.

The clients of South Birmingham Radio are not just the listeners but also their advertisers so we kept this in mind with the utilisation of AdMob on their mobile app and leaving banner space on their website.

Going back to their communication needs, we provided South Birmingham Radio with several business email addresses and set up useful email groups and shared mailboxes to ease communication both internally and externally.

Webmidlands.com managed South Birmingham Radio’s social media interactions on all channels providing branded content throughout.

It was important South Birmingham Radio could also manage their website, app and intranet so we used easy to learn Content Management Systems such as; WordPress, Podbean and our very own in-house App Management software.

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